For all Lego® collectors, fans, parents and investors, a good price is one of the most important factors when buying Lego.
It's not always easy to keep track of all the offers and options, so we'd like to give you a few important points to help you get the most out of your purchase. Often it is not one big discount that makes the difference, but several smaller savings that add up.
The Lego® Insiders programme: a must for every Lego fan
Points are worth their weight in gold: that's how Lego® Insiders, formerly the Lego VIP programme, can be summarised. Membership is free, and registration takes only a few minutes.
As a member, you collect points with every purchase in the Lego online shop and in official Lego Stores, which you can redeem for rewards and discounts. In euro countries you earn 7.5 points for every €1 spent, and 750 points are worth a €5 reward. In the US it is 6.5 points per $1, and 650 points are worth $5. In both cases, that equals about 5% back on your purchase. The collected points are credited to your Insiders account.
Make sure you are logged in to the Lego shop when you order, otherwise the points will not be credited. Several times a year, Lego runs double points campaigns, which effectively doubles the value back to about 10%. The best-known one is the Insiders Weekend around Black Friday, when double points have usually been combined with several gifts with purchase and discount codes on selected sets. Subscribe to the official Lego newsletter to stay up to date.
Exclusive Insiders sets
The collected points can also be redeemed for exclusive sets, which often have a particularly good resale price due to their short availability. One example is the 40290 60 Years of the Lego Brick set, which was available in June 2020 for 2,250 points in the VIP member area. In April 2022 Brickfact recorded a market value of €26.01 for it, and in November 2026 its market value was around $22. Even a sought-after reward does not keep its value forever, so check the current market value on the set page before you redeem points for resale.
Further advantages for Insiders members
- Early access to selected new sets
- Rewards such as exclusive sets, merchandise and experiences, depending on what is currently in the rewards centre
- Points can be converted into discount vouchers for your next purchase when these rewards are offered
Get free Lego®: GWPs and free supplements
In addition to Insiders points, Lego offers GWPs (Gift with Purchase) at regular intervals. For example, during the 2021 Christmas season, the Lego® Seasonal 40484 Santa's Front Yard set was added for free with a purchase value of €170 or more.
GWPs pay off most when you reach the minimum order value with sets that were on your wish list anyway. Buying something just to reach the threshold often costs more than the gift is worth. If you plan to sell the gift, value it at its realistic resale price, not at its nominal value.
If you're interested in Star Wars sets, mark May 4th in your calendar, as Lego often has interesting offers and exclusive GWPs on this day.
Get Cashback on Lego®
Get money back on Lego purchases? Cashback platforms make it possible. They act as an intermediary between you and the shop and receive a commission, part of which is passed on to you when you complete your purchase. To do this, register with the cashback platform of your choice, search for a shop (e.g. Lego Online Store) and follow the redirect. It can take a few weeks until the collected cashback is confirmed and ready to be paid out.
Cashback promotions often exclude exclusive sets, and you can usually only combine them with discount codes that the platform allows. Read the conditions before you order.
Cashback platforms
- Payback
- Shoop
- iGraal
- TopCashback
Exclusivity pays off: Lego® D2C sets
So-called D2C sets (Direct to Customer) are particularly interesting for Lego investors. They are sold exclusively through Lego itself, typically for the first few months after release, so they are rarely discounted in the beginning. Afterwards, many of them become available from selected partners such as Amazon or Smyths Toys, where they are sometimes discounted. This is not always the case, though: some sets remain exclusive to Lego's own sales channels and cannot be bought below RRP.
These exclusive sets include a large part of the BrickHeadz series and the 10255 Assembly Square from the popular Creator Expert series.
You can find exclusive Lego sets here: Exclusive Lego Sets
Ways to buy D2C sets cheaper
- Cashback
- Lego® Insiders points, especially during double points campaigns
- GWPs
Brickfact: the best offers directly on your smartphone
To simplify your search for deals, we developed the free Brickfact app. It collects current Lego® deals in the Savings tab and notifies you by push notification if you wish. That way, you won't have to worry about good deals selling out before you've discovered them. The app also includes a collection tracker for managing your whole Lego collection.
For sets you want but don't need right away, set a Lego price alert. You enter your desired price, and the app sends you one push notification when the set reaches it.
Brickfact is available as an iOS and Android app:
Click here to download.
In addition, the Brickfact app and the website let you compare prices of thousands of Lego sets, with shipping included. On brickfact.com, the current Lego deals are also listed, and every set page shows the price history and the lowest price of the last 30 days. This helps you see whether today's price is really low or just looks low.
When is an offer good?
Not every offer is a good offer. Above all, compare the discount with what is usual for the theme, because typical discounts vary a lot between themes.
As you learned earlier, there are rarely discounts on D2C sets, for example, so even a purchase slightly below RRP can be worth it. Sets in the Lego® Architecture series, on the other hand, have often been discounted by 25% to 40%, so a small discount there is not a real deal.
The following table shows when it is worth buying a set.
A good offer is in the upper range of the percentage or above it. Where the usual discount is small, you can still reduce the purchase price with Insiders points, GWPs or cashback. The table is only a rough guide, and the values are not set in stone. For some sets a purchase is worthwhile with a significantly lower discount, so always look at the individual set as well.
Count the whole package. A simple example: a €200 set with an 8% discount code costs €184. If you also receive points worth €10 and a gift that you could sell for €30, your effective price is €144. The same set is only cheaper at another shop if it costs less than that there.
For investors, the purchase price matters even more. In our Lego investment study, collectors who bought at least 40% below RRP achieved a median return of 14.2% per year, twice the median of 7.0% across all collectors.
Find good Lego® deals
Good discount campaigns usually start around Black Friday and Black Week, which is when many sets reach their best prices of the year, as you can see in the price history on Brickfact. Lego's Insiders Weekend with double points also takes place around this time.
In summer, on the other hand, there are usually fewer strong deals. Demand for indoor hobbies is lower, and many retailers save their big campaigns for the Christmas season.
Amazon Prime Days in July and the Prime Big Deal Days in October are an exception. Some Lego offers are very good, others are only average, so compare them with the price history before you buy.
Let's go!
The Lego® universe offers many ways to save: Insiders points, GWPs, cashback and regular discount campaigns. Combine them where possible, and always compare the effective price with the price history. With Brickfact you keep track of current deals, and price alerts notify you when your desired price is reached.
